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Piknik designed an immersive and interactive digital drawing event for the opening of Apple’s Istanbul Flagship Store in Bağdat Caddesi. The event space was transformed through Piknik’s signature ground graphic system, introducing a spatial layer that guided interaction and reinforced the immersive character of the experience. As the first artist group to collaborate with Apple Store in Turkey, the project introduced a performance-like format to the event.

Titled “More Than I Want To Know About I,” the experience was structured around a series of questions posed by Piknik, inviting participants to respond through drawings on digital tablets. These individual contributions collectively formed a narrative reflecting everyday life in the 21st century. The resulting work captured the diversity and creativity of its participants, while embedding a subtle layer of critique—posing reflective and slightly ironic questions about digital communication, the contemporary information regime, and their effects on social and individual life.